Local Dispensary Cannabis SEO

Do you want to rank your local dispensary in search engines, such as Google? Nearly 46% of Google searches are local.
First of all, if you haven’t claimed Google my business (GMB) listing, you’ve been missing out a lot when it comes to local search. If you have no idea, claiming and optimizing GMB listing has a significant impact on SEO.

What is local SEO?

Local SEO is the practice of optimizing your local business to increase search visibility from relevant local searches. Let’s say you have a dispensary, optimizing will help customers find you in real life. That’s all about local SEO.
Do you want your local audience to find your business online? You need to understand more about local SEO and why it is important.

Benefits of local SEO

While many overlook local SEO, it has several benefits, including:

Increase online visibility

When you have your dispensary listed on search engines, your local customers can easily find your online. This increases brand awareness, more traffic, and will boost conversions.

Boost website traffic

Local SEO delivers more targeted traffic, therefore, increasing the number of visitors to your website for relevant searches. With a smart online marketing strategy, you can turn these visitors into leads, and eventually, customers.

Business reputation

With local SEO, you can reach a stronger local community. When you offer the best customer service, you’re building your business reputation as well as trust between your customers.

Tips for local SEO

Want to rank your dispensary locally? Here are great tips to increase the local search for your business.

Claim your Google my business

As mentioned earlier, you need to claim your Google my business listing — this is the most important part of Local SEO. However, Apple map listings and Bing places are essential too.
All you need to do is enter the name of your business, address, exact location, phone number, and website.


Keyword research and content marketing

You can unlock local SEO benefits by optimizing your dispensary with the right keywords. Beyond that, content marketing has a great impact on local search. That’s why relevant and valuable content is crucial for your audience.


Local citations

Online business citations involve displaying your business name, address, and phone number online. This set of data is known as NAP.
Building online citations in websites such as Google, Facebook, and more will increase your dispensary visibility online. It also helps your business to be found by people who are interested in your products or services.
Citations are an essential part of any local SEO campaign. According to Moz, citation signals are one of the top local ranking factors. So, be sure to build more relevant citations for your dispensary and should be correct and consistent.


On-page SEO

Much like traditional SEO, on-site SEO also applies to local searches. On-page optimization boost traffic for the most relevant searches. To continue reaping the benefits of optimization, you need to revisit your on-page SEO continually.



The rollout of Google mobile first-index has a significant impact on local SEO. The majority of the local searches are done on mobile phones. If a user visits your online dispensary and a desktop version loads on mobile, chances are they’ll hit the back button. So, having a mobile-friendly dispensary will significantly boost your local search. Are you ready to get started with local SEO for your dispensary so that your business can be found by local users looking for dispensaries near them? Look no further! Greener Elements Marketing will help you optimize your online dispensary to increase visibility, website traffic, and sales.