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Cannabis Dispensary SEM: Run PPC Ads On Google AdWords

SEM is a very effective marketing strategy for marijuana dispensaries looking to reach new customers, increase revenues, and fine-tune their advertising budget.

What Is Dispensary SEM?

SEM is an acronym that stands for search engine marketing. In the past, SEM was an overarching term that described to both organic (SEO) and paid search ads in the search engine results page. But now marketers exclusively use the term, SEM, to describe paid marketing on search engines. Google is the most popular search engine with 88.13% market share in the United States. Therefore, the most common and robust paid search marketing tool is Google Ads (formerly Google Adwords).

Dispensary SEM is also known by many other names, so it is important to make note of them. These terms can be used interchangeably.

  • Dispensary PPC (Pay-per-click)
  • Dispensary Paid search ads
  • Dispensary Paid Advertising

It is also important to understand the terms used when discussing SEM. This will help you understand SEM and how it benefits your dispensary as a whole. The most common terms include:

Impressions — The number of times your ad appeared on users’ screens.
Clicks – The number of times users clicked on your ads.
CPC (cost-per-click) — The amount you pay when a user clicks on your ad.
CPM (Cost per thousand impressions) — The amount you pay for every one thousand users that see your ad. This is an alternative bidding method and performance metric.
CTR (click-through rate) — The percentage of users that saw your ad and clicked on it.

If you are ready to join the digital marketing, contact the experts at Greenerel Ements today!

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