Home Blog Digital Marijuana Dispensary SEO: Search Engine Optimization

Marijuana Dispensary SEO: Search Engine Optimization

What is Marijuana Dispensary SEO?

SEO is an acronym that stands for Search engine optimization. Marijuana Dispensary SEO is the process of driving organic traffic to your dispensary’s website through searches on search engines.

Why do I need SEO for my marijuana dispensary?

SEO is a powerful way to increase the visibility of your marijuana dispensary. The goal of SEO is to increase the rankings of your marijuana website on search engines like Google, Bing, and Yahoo.

In general, the higher you rank in search engines, the more traffic you will get to your marijuana website.

Search engines are the primary way in which people find marijuana dispensaries. If you are not visible in search engines, then your customers won’t find you.

SEO enables your marijuana dispensary to be found by people searching for you. Improving your search visibility will drive more paying customers into your marijuana dispensary.

Top 4 SEO quick tips on where to spend your time to boost your dispensary’s website in search engine results.

1. Claim Your Business On Google (Local SEO).

“Google My Business” listing is a snippet of the most useful information about your business. It features your photos, website, address, phone number and more. Make sure you add these. Your dispensary’s full business listing will show up in Google’s search results when people search for your brand.

A partial listing of your business may show up in Google’s local listings for people who search for dispensaries near you.

Claiming your Google My Business listing will greatly improve your local dispensary SEO. It is important to make your business information as accurate and as descriptive as possible.

2. Claim Business Listings In Local Directories & Industry Directories.

Whether you are a medical dispensary or a recreational dispensary, it’s important to claim all possible business listings. Google crawls and analyzes these listings which send cues to their algorithm about your location and business type. That is why it is very important to maintain a consistent NAP (name, address, and phone number) across all directories and your website.

3. Optimize On-Page Content For Localized Dispensary Keywords.

Write keyword optimized title tags for each page.

At the very least, make sure to include “Marijuana Dispensary”, your location and the name of your dispensary in your home page title tag.

Also, be sure to write a click-through-rate optimized meta description. This is your chance to entice a searcher to click on your title tag. Tell them what they will learn or gain from visiting your website. The end will a call-to-action to really that tells the user to visit your site.

Your H1 heading should target the same keywords as your title tag. When a user clicks on a title tag they expect to see a similar headline. This reassures the user they are in the right place. Add alt-text to your images.

4. Optimize Your Dispensary’s Website for Mobile Usability

Google recently rolled out their mobile-first indexing. That means their website crawlers are analyzing the mobile responsiveness of your website before they consider how your website looks on a desktop computer.

If you are ready to join the digital marketing, contact the experts at Greenerel Ements today!

You may also like

Schedule a Free Strategy Call