Social Media Marketing
Social media is the fastest growing trend on the planet.
Social media is not new. It has been around for years. Marketers are now utilizing social media marketing to increase brand awareness, reach prospects, and drive website traffic.
If you’re not engaging your audience through social platforms, such as Facebook, Instagram, Pinterest, Twitter, YouTube, and LinkedIn, you’re missing out a lot.
Great marketing on social media can bring mind-blowing results to your online dispensary, creating brand advocates, driving leads, and even boost sales.
But what exactly is social media marketing? Read on to learn more about how you can leverage social media marketing to bring remarkable success to your dispensary.
What is social media marketing (SMM)
Social media marketing is one of the most powerful ways of internet marketing that involves creating tailored content, such as text, images, videos, infographics, and sharing on social media platforms.
Creating relevant and valuable content that works well with each platform is crucial.
The primary goal of SMM is to drive audience engagement and achieve branding and marketing goals.
Even before you start creating social media campaigns for your dispensary, you need to know the goals of your business. But, if you have no idea, you can ask yourself these questions:
With these, you can build a social media strategy that will take your online dispensary to another level.
Why is social media marketing important?
Creating brand awareness
Creating brand awareness is one of the most crucial marketing goals of every business. This is because customers want to buy products and services from established brands.
It’s pretty much simple to build a compelling brand so long as you pay attention to your logo, profile, cover photos, and the content you share with your audience.
Beyond that, ensure that everything is aligned to your business.
Increase website traffic
Are you aware social media can drive website traffic? Well, successful marketers know the secret.
Social media marketing can send customers directly to your dispensary. Traffic doesn’t necessarily come from search engines alone. This is where inbound traffic comes handy.
Besides, social media can have an indirect impact on SEO through link building. Let’s say one of your social media posts gets 100 shares. Some of your followers may write similar content and link back to your original post, therefore driving website traffic.
Boost conversions and generate leads
Engaging target audiences and foster relationship
You can retarget your audience using social media.
Often, approximately 2% of your customers will buy your product or service during the first visit to your site. Advertising could help reach out to a huge percentage of your audience.
Running retargeting ads on social media could significantly boost conversions.
Retargeting works by keeping a list of people who visit your site by placing cookies on their browser. When they visit any social media platform, a retargeting service displays ads even without visiting your site.
Learn from competitors
Social media is a perfect place to learn from your competitors. Which social media tactics are they using? What’s their level of interaction with their followers? Which products are they promoting?
This will give an insight into what you need to work on to leg up on your competition. Also, reviewing your competitor’s social media accounts will help your marketing stand out from the crowd and build a unique dispensary.